People

Founding Partners

Founded in 2008 by Anne Manning, a former management consultant, and Bill Mount, a former Creative Director; Drumcircle uses a variety of tools and techniques – some proprietary, other just surprising – to discover the real, hidden emotions that motivate purchase decisions (what we call Emotivations™), then turn those insights into more successful products, more powerful messages, more effective advertising, more potent branding, more inspired teams.

To talk about how we can help your organization understand your customers more deeply, then use that understanding to achieve your product development and marketing goals, call us at 617.395.1636 or fill out our (mercifully short) email contact form.

The Drumcircle Team

Linda Callahan, Certified Create/Debate Facilitator. Linda has been working on Drumcircle projects since we launched the business. She has an equal understanding of client needs, moderating nuances and our unique approach to discovery. She too is in the process of discovery, as a new mom of a young son who is the love and challenge of her life.

Rosemary Driscoll, Certified Create/Debate Facilitator. Rosemary has been moderating focus groups and interviewing folks, wherever they might be, for over 20 years. She is proud to be a generalist—working across many industries. “One of the things I love most about my career is having the opportunity to learn about so many clients’ business and communications challenges and figuring out how to design the best way to bring my qualitative research skills to their quest.” When not working, Rosemary loves to take her dog Turbo for walks. Enough said!

Tony Gallo, marketing strategy consultant and facilitator. Tony loves three things in this world: his family, fast cars, and making his clients happy. And not always in that order. He’s an experienced marketing, research and strategy consultant and has held several interim CMO positions. He also teaches marketing at Harvard Extension School.

Teri Hagedorn.Teri is a seasoned business development executive who consults with marketing and advertising agencies on creating mutually successful business partnerships. She works hard to understand the real needs of Drumcircle’s prospects and clients and then helps us align our services to those needs.

Lilah Koski. Lilah is the founder and president of Koski research, and brings 20 years of market research experience to the table. Lilah knows research from both the client and vendor perspective. Her standards are high and she makes sure our analytical work is impeccable.

Sharon Quigley, Certified Create/Debate Facilitator. Sharon is fascinated by what motivates human behavior. “I love talking to people and figuring out what makes them tick. I like to put them at ease and have them open up to me about themselves.” Sharon’s other passion (than her children, of course) is horses and riding. She would love nothing more than to be galloping through the English countryside when she is not working.

Marla Taub, graphic designer. We believe that form and function are closely tied together. And Marla helps us with that. She makes everything we do look better. She is a talented designer with a passion for walking her dog off-leash, exploring new places and really, really good coffee. She loves to work on projects that make a difference.

Board of Advisors

John Brodeur,
Chairman, Brodeur Partners

John Brodeur is chairman of Boston-based Brodeur Partners (www.brodeur.com), a leading marketing communications consultancy. John founded Brodeur Partners in 1985 and built it into an award-winning global organization with offices and affiliates in the U.S., Asia, Europe and Latin America.

Brodeur Partners’ client experience includes IBM, Sony, Fidelity Investments, Wells Fargo, General Electric, Research in Motion (Blackberry), Philips Electronics, American Express, MasterCard, Corning, Health Dialog, Orbitz, Biotechnology Industry Association, Vertex Pharmaceuticals, American Cancer Society and many others.

His consulting work in the last six years has been largely devoted to nonprofits, with a specialty in higher education. Clients and references include Tufts University, Harvard University, MIT, University of Nevada, University of Colorado, Babson College, Emerson College and University of Massachusetts Medical School.

Brodeur earned a master’s degree from Harvard’s Kennedy School in 1980, and is advisor to several corporate and non-profit Boards. He is a Trustee for Cristo Rey High School in Boston and Tufts University School of Medicine.

Janet Fierman

Janet is an attorney with Sheehan Phinney Bass and Green (www.sheehan.com). Her practice focuses on Commercial Contracts, Business Litigation, Business Formation and Succession Planning, Life Science and Technology, International Law and Construction. Before joining the firm in 2008, she was one of the founding partners of the law firm Cohen & Fierman, LLP.

Janet is currently a member and Chairman for the Town of Brookline Building Commission and is Secretary and member of the Board of Directors of The Boston Club. She has also served as a member of the Boston Bar Association’s Diversity Committee, a member of the Boston Bar Journal Board of Editors, a member and Hearing Officer for the State Examiners Board for Plumbers & Gasfitters and the Chairman of the Board of Directors for the Runkle School Extended Day Program. She frequently has articles published and also serves as a presenter on various panels. Janet’s practice focuses on Commercial Contracts, Business Litigation, Business Formation and Succession Planning, Life Science and Technology, International Law and Construction. Before joining the firm in 2008, she was one of the founding partners of the law firm Cohen & Fierman, LLP.

Prior to her legal career, she was an International Trade Economist with the United States Department of Commerce. She also served as Law Clerk for Chief Justice Edward Hennessey of the Massachusetts Supreme Judicial Court.

Margaret Coughlin
SVP and Chief Marketing and Communications Officer, Children’s Hospital Boston

Margaret leads marketing and communications for one of the world’s leading academic hospitals for children (www.childrenshospital.org).

Margaret has over three decades of experience in business strategy and the marketing world. She was the COO and President of two successful professional services firms as well as the Chief Marketing Officer at Digital Globe (they put the satellites in the air that give us GPS) and Global Giving (an innovative on-line philanthropy community) .

She has worked for, and with, well-known companies such as Procter and Gamble, Gillette, BBDO, Hill Holiday Advertising, Credit Suisse, Ocean Spray, Hasbro, British Telecom and MCI. She has her undergraduate degree in Economics and Psychology from Skidmore College and her MBA from Babson College with a concentration in Marketing.

Margaret has held many board positions including Susan Komen Foundation, The Massachusetts College of Art, The Concord Museum and The American Marketing Association. She serves on the Business Leaders Advisory Board at Skidmore College and the Women’s Executive Leadership Council at Dana Farber Cancer Institute.

Chris Perkins
Chief Marketing Officer, Brand USA

Chris is the very first CMO at Brand USA (www.thebrandusa.com), a recently formed private/public consortium with the mandate of promoting American tourism around the world. Ad Age referred to Chris as America’s CMO.

Prior to assuming the position at Brand USA, Chris was the CEO of Blitz Media.

Over the course of his 23+ years in advertising and marketing, Chris has worked at venerable agencies like Hal Riney & Partners, Ogilvy & Mather and Arnold Worldwide, where he managed brands like Chrysler, Jeep, OSU Medical Center, Florida Tourism, Ohio Tourism, Shell Oil, RadioShack, Jack Daniel’s, Wendy’s and McDonald’s, in a career that has taken him across the US and all the way to Poland.

Chris has a B.A. in Communication from Michigan State University. He is a former National Kidney Foundation Board member, a frequent collegiate and conference speaker and past judge for the ADDY’s and EFFIE’s.

He is also a very proud husband and father.

Drumcircle Partners

Drumcircle works in partnership with multiple organizations to deliver the best thinking and resources.

Brodeur Partners – a full-service communications agency, offering a range of branding, marketing, public relations, communications and social media services.

The Crafton Group -  an Atlanta-based marketing communications boutique that offers superior work in design and advertising development. We work closely with the Crafton Group to develop beautifully executed concepts to support communications strategies.

Strategic Fusions Incubator – a young company devoted to developing and bringing to market new food concepts.