A former advertising creative director, Bill is a tireless seeker of the hidden “hooks” in brands that make them irresistible. He combines wit, iconoclasm and an appreciation of Adam Smith’s “invisible hand” with a deep understanding of the pressures that marketing leaders face today.
- Serial Entrepreneur: Co-Founder of Brain Surgery, LLC, an Atlanta-based creative boutique and G2M, a Boston-based market research consultancy.
- Advertising: Creative Director at DMB&B, Tracy-Locke/BBDO, Ogilvy & Mather
- Education: BS in Broadcasting, double minors in Theatre and Music, The University of Montevallo. Graduate studies in Marketing, University of Alabama
- Scary job: Disturbingly successful car salesman, Bart Starr Lincoln-Mercury, Birmingham, Alabama
- Road Not Taken: Keyboards, percussion, backup vocals, The Hampton Rhodes Band
- Motto: “The whole secret of life is to be interested in one thing profoundly and in a thousand things well” (Horace Walpole, Fourth Earl of Orford)
- The place where I learned the most was: Ogilvy & Mather
- My favorite place is: Chatham, Massachusetts
- When I get homesick, I’m thinking about: Texas
- I’d chuck it all in exchange for: authoring a staggeringly popular science fiction novel
