Emotivations™ are the emotions that motivate behavior. We coined the term Emotivations to differentiate the frequently hidden emotions that actually drive humans’ decisions from what many people think of when we start talking about “emotions in marketing”.
We learned early on that, when you talk to some marketers about using emotions in marketing, their thoughts immediately run to sun-dappled television commercials featuring puppies, kittens and babies. “Emotions” are squishy.
Emotivations, on the other hand, are quantifiable. Once we discover the Emotivations that are driving peoples’ decision in your business category, we can measure where your offering over- or under-delivers versus what your customers imagine as a perfect Emotivational profile.
Armed with this knowledge, we can help you tune messaging, promotions and product design to absolutely nail what people really need (even if they barely know it themselves).