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    • About Anne Manning

    Anne has a passion for new ideas. She’s had an eclectic career with one consistent underlying theme: inspiring her clients to break the barriers of routine thinking. Her background includes advertising, market research, group facilitation, management consulting and the art and science of creativity. In addition to her role as Founding Partner at Drumcircle, she is one of our lead facilitators and is deeply involved in the design and oversight of Drumcircle’s research projects and recommendations. View Anne's LinkedIn Profile

    Why you absolutely need to tap into customers’ emotions

    Posted on February 20, 2012 by Anne Manning

    If you haven’t already, read Switch, by Dan and Chip Heath.  The book dissects how to promote change – and … Continue reading →

    Posted in Emotions and Marketing, Insight, Market Research, Uncategorized | Leave a comment

    What is an insight?

    Posted on February 8, 2012 by Anne Manning

    Last night I delivered a workshop called “What is an insight and how will I know when I have one” … Continue reading →

    Posted in Advertsing, Brands, Insight, Uncategorized | Leave a comment

    Do your communications hit the right emotional and rational note.

    Posted on January 17, 2012 by Anne Manning

    Aristotle said it first; neuroscience confirms it. To be effective, communications must work on an emotional and rational level. In … Continue reading →

    Posted in Uncategorized | Leave a comment

    Marketers: start exercising your whole brain.

    Posted on December 15, 2011 by Anne Manning

    Good marketing decisions are the result of intuition/feeling and reason. Think about the last time you were trying to make … Continue reading →

    Posted in Uncategorized | Leave a comment

    5 steps to more productive focus groups

    Posted on December 8, 2011 by Anne Manning

    When you hang out in focus group facilities, you hear people laughing about how the main reason to go to … Continue reading →

    Posted in Market Research | Comments Off

    Are you smart enough?

    Posted on July 22, 2011 by Anne Manning

    A client told me today that she liked working with me because I am smart. I said thank you. But … Continue reading →

    Posted in Emotions and Marketing, Innovation, Uncategorized | Leave a comment

    Is sticking to your vision worth the risk?

    Posted on July 15, 2011 by Anne Manning

    Donna runs the Insights Group for ThisCompany. She is new to the company and is bringing in a lot of … Continue reading →

    Posted in Brands, Innovation, Uncategorized | Leave a comment

    Drawing for Insights

    Posted on July 10, 2011 by Anne Manning

    I don’t know about you, but I can’t draw. My stick figures don’t look like figures at all. They barely … Continue reading →

    Posted in Brands, Creative Problem Solving, Emotions and Marketing | Leave a comment

    Drumcircle does IMPROV at CPSI

    Posted on July 4, 2011 by Anne Manning

    Improv sessions show up frequently at creativity events because a) they are very fun and b) they reflect the essence … Continue reading →

    Posted in Creative Problem Solving, Innovation, Uncategorized | Tagged , , , | Leave a comment

    Drumcircle’s CPSI (Creative Problem Solving Institute) experience: World Café.

    Posted on June 29, 2011 by Anne Manning

    Last week Drumcircle attended CPSI. CPSI (Creative Problem Solving Institute) is the world’s longest running conference on creative thinking and … Continue reading →

    Posted in Advertsing, Brands, Creative Problem Solving, Emotions and Marketing, Emotivation, Innovation | Tagged , , , , , , | Leave a comment