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    • About Bill Mount

    A former advertising creative director, Bill is a tireless seeker of the hidden “hooks” in brands that make them irresistible. He combines wit, iconoclasm and an appreciation of Adam Smith’s “invisible hand” with a deep understanding of the pressures that marketing leaders face today. View Bill's LinkedIn Profile

    “Facts are the enemy of truth.” So said Miguel de Cervantes, 16th Century Spanish novelist and, apparently, savvy marketing guy.

    Posted on July 15, 2009 by Bill Mount

    I think Seth Godin is a heck of a bright fellow and I especially admire him when he expresses (beautifully) … Continue reading →

    Posted in Advertsing, Brands, Innovation, Product Development | Tagged , , , , , , , , , , , , | Leave a comment

    Malcolm Gladwell, Howard Moskowitz, spaghetti sauce and the end of endless line extensions.

    Posted on July 9, 2009 by Bill Mount

    Everybody who works in any phase of marketing in any category from investment counseling to internet routers, farm machinery to … Continue reading →

    Posted in Brands, Innovation, Product Development | Tagged , , , , , , , , , , , , , , , , | Leave a comment

    Recommending Best Practices to Positively Impact the Verbiage-Based Communication Space

    Posted on June 8, 2009 by Bill Mount

    About three weeks ago, I launched a thoroughly unscientific survey on Facebook to identify the 25 most clichéd, credibility-wrecking examples … Continue reading →

    Posted in Uncategorized | Tagged , , , | Leave a comment

    Hey. Check it out. The New York Times no longer has “readers”.

    Posted on June 6, 2009 by Bill Mount

    Just substituting the word “people” for “consumers” will instantly make every one of us better at our jobs. Continue reading →

    Posted in Uncategorized | Tagged , , , , | Leave a comment

    Who does Bill Mount think he is to name his blog that? And, for that matter, who is Bill Mount?

    Posted on June 5, 2009 by Bill Mount

    Yes, I named my blog “Sermon From The Mount”.  And, to explain why, I’m about to severely date myself. But … Continue reading →

    Posted in Advertsing | Tagged , , , , , , , , , , | Leave a comment