Bill is a tireless seeker of the hidden “hooks” in brands that make them irresistible. He combines wit, iconoclasm and an appreciation for Adam Smith’s “invisible hand” with a deep understanding of the pressures that marketing leaders face today.
- Serial Entrepreneur: Co-Founder of Brain Surgery, LLC in Atlanta and G2M in Boston
- Advertising: Creative Director at DMB&B, Tracy-Locke/BBDO, Ogilvy & Mather
- Education: BS in Broadcasting, double minors in Theatre and Music, The University of Montevallo
- Education: Graduate studies in Marketing, University of Alabama
- Scary job: Disturbingly successful car salesman, Bart Starr Lincoln-Mercury, Birmingham, Alabama
- Road Not Taken: Keyboards, percussion, backup vocals, The Hampton Rhodes Band
Favorite quote:
“The whole secret of life is to be interested in one thing profoundly and in a thousand things well” (Horace Walpole, Fourth Earl of Orford)
Other favorite quote:
“There are painters who transform the sun to a yellow spot, but there are others who, with the help of their art and their intelligence, transform a yellow spot into the sun” (Pablo Picasso, artist)
Colleagues say:
“…like bringing a laser-guided-smart-bomb to a marketing knife fight.”
