Click here to test-drive b.frank.
b.frank™: an online research tool that reveals Emotivation. b.frank™ is one of our proprietary tools. It’s a unique online survey designed to tell us how people really feel about a particular category, brand, product, service or idea and, more important, how they really want to feel about it. Armed with insights from b.frank, we can create product offerings and messages that will help them feel the way they really want to feel.
Using b.frank, we’ve explored peoples’ feelings about a vast range of subjects (farmers’ feelings about tractors, investors’ feelings about brokers, moms’ and dads’ feelings about weeknight meals, physicians’ feelings about medications). And in each case, we’ve helped marketers change behavior by changing feelings.
We have an ongoing project running here and we encourage you to click through and try the tool for yourself (just enter your last name when you’re prompted for an authentication ID). It should only take about 15 minutes to complete and, if you have time, we’d appreciate it if you would finish the process so we can add your feelings to our data.
We’ll be happy to share some of our learning with you any time.
To put this process to work for your brand, call us at 617.395.1636, fill out our email contact form or just email a.manning@drumcircleco.com or b.mount@drumcircleco.com.
