Emotion Centric Explorer is an innovative methodology that’s invaluable for understanding reactions to new product concepts, positioning strategies and advertising/design executions.
EmotionCentric Explorer illuminates consumers’ conscious and subconscious emotional reactions to marketing elements. The methodology provides insights into emotional drivers and barriers to identify marketing elements’ strengths and weaknesses and to illuminate complex behaviors.
EmotionCentric Explorer is based on unconstrained free association to enable respondents to freely reflect and express their feelings. The methodology not only exposes consumers’ unfiltered inner truths, but also uncovers their perceptions and beliefs which trigger their emotional reactions.
Studies are conducted online with quantitative sample sizes to provide detailed and nuanced insights.