Ideation driven by Emotivation™ We’ve all participated in brainstorming sessions. Sometimes they yield terrific, useful results. But, too often, at the end of it all, people stare at a wall full of colorful sticky notes and think “now what?”
You’ve generated dozens and dozens of ideas but have no way of judging which ones to take forward.
Drumcircle facilitates ideation sessions based on Emotivations™ – the frequently hidden emotions that motivate or inhibit purchase decisions. Once we discover the Emotivations at work for your particular product, brand or category, we’ll understand how people want to feel interacting with it and how your specific product or brand exceeds or falls short of peoples’ perfect Emotivational profile.
Ideation then takes the form of answering the question:
“What can our product or brand say, do or make that will help people feel the way they want to feel?”
Emotivation-based ideation is simultaneously more focused and more creatively liberating than traditional brainstorming. The result will be messages, strategies and even new product ideas designed to fill the specific, genuine, emotional needs that your audience is seeking to fill (even of they don’t know it themselves).
