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Category Archives: Advertsing
What is an insight?
Last night I delivered a workshop called “What is an insight and how will I know when I have one” … Continue reading
When Drumcircle Talks About Emotions In Advertising, We’re Not Advocating for “Warm And Fuzzy”
(Quite The Contrary, We’re Promoting Cold-Eyed Precision). Over the past decade or so, scads of research has been conducted … Continue reading
To “Understand Chinese Consumers”, Start By Understanding People.
There’s an article in the July 9th-15th 2011 issue of The Economist called The mystery of the Chinese consumer. It’s … Continue reading
Creativity and Innovation Should Show Up On A Spreadsheet. How Do We Make That Happen?
I’ve been reading Car Guys vs. Bean Counters, The Battle For The Soul of American Business by Bob Lutz, the … Continue reading
Drumcircle’s CPSI (Creative Problem Solving Institute) experience: World Café.
Last week Drumcircle attended CPSI. CPSI (Creative Problem Solving Institute) is the world’s longest running conference on creative thinking and … Continue reading
Groupon Tests The Accuracy of an Old Adage
I guess it’s official. The Super Bowl commercials created by Crispin Porter + Bogusky for Groupon are officially “offensive”. The … Continue reading
This year’s Super Bowl Advertising: more Vick than Vince.
How did so many people make so many bad decisions this year. I mean, if you are going to throw … Continue reading
Show and tell had it right all along.
What does it mean to have the right stuff and do you (or your brand) have the audacity to proclaim … Continue reading
To change behavior, change the way the behavior feels.
The dreaded stairs. Watch this video. If you want to change a behavior (i.e., make someone buy your stuff, use … Continue reading
