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    • Category Archives: Advertsing

    To change behavior, change the way the behavior feels.

    Posted on January 27, 2011 by Anne Manning

    The dreaded stairs. Watch this video. If you want to change a behavior (i.e., make someone buy your stuff, use … Continue reading →


    Written by: Anne Manning     on January 27, 2011.
    Posted in Advertsing, Brands, Creative Problem Solving, Emotions and Marketing, Innovation | Tagged , , , , , | Leave a comment

    Let’s do business with people, not consumers

    Posted on January 14, 2011 by Anne Manning

    I think language is important. The words we use have meaning and impact our feelings, thoughts and actions in ways … Continue reading →


    Written by: Anne Manning     on January 14, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing | Tagged , , , , , | Leave a comment

    Change is in the air

    Posted on June 15, 2010 by Anne Manning

    In Ad Age this week, Brian Perkins, a Corporate VP at J&J, wrote a provocative article. For me, his most … Continue reading →


    Written by: Anne Manning     on June 15, 2010.
    Posted in Advertsing, Brands, Marketing | Tagged , , | Leave a comment

    A Masters degree in Creativity? Really?

    Posted on May 18, 2010 by Anne Manning

    Today I submitted my last paper. I’m done. I’ve now officially earned an MSc in Creativity, Innovation and Change Leadership. … Continue reading →


    Written by: Anne Manning     on May 18, 2010.
    Posted in Advertsing, Brands, Creative Problem Solving, Innovation, Marketing | Tagged , , , , , , | Leave a comment

    Messaging and The IKEA Effect.

    Posted on April 23, 2010 by Bill Mount

    In Predictably Irrational, author Dan Ariely describes the phenomenon whereby human beings naturally attach a lot more positive emotion to … Continue reading →


    Written by: Bill Mount     on April 23, 2010.
    Posted in Advertsing, Brands | Tagged , , , , , , , , | Leave a comment

    Real Branding Hurts*

    Posted on February 26, 2010 by Bill Mount

    There are hundreds of definitions for branding. There are even dozens of good ones. For the moment, let’s consider this … Continue reading →


    Written by: Bill Mount     on February 26, 2010.
    Posted in Advertsing, Brands, Product Development | Tagged , , , , , , , , | Leave a comment

    We’re all selling “tiny transformations and elements of identity”. Or, at least we should be.

    Posted on December 12, 2009 by Bill Mount

    This will be the second entry in six months in which I praise the work of Malcolm Gladwell. But let’s … Continue reading →


    Written by: Bill Mount     on December 12, 2009.
    Posted in Advertsing, Brands | Tagged , , , , , , | Leave a comment

    Why every single brand of insurance, detergent, appliance, light bulb, motor oil, plant food, rental car, investment service and galvanized roofing nail needs “taste copy”.

    Posted on December 9, 2009 by Bill Mount

    When I was a young copywriter I had the privilege of working on several Anheuser-Busch beer brands (to be clear, … Continue reading →


    Written by: Bill Mount     on December 9, 2009.
    Posted in Advertsing, Brands, Innovation | Tagged , , , , , , , , , | Leave a comment

    I’m Lovin’ It. Carl’s Jr. Consistently Brings Automatic Weapons To A Knife Fight.

    Posted on August 19, 2009 by Bill Mount

    McDonald’s is McHuge. McGlobal. McMonolithic. So if it’s your job to try to nibble away little chunks of business from … Continue reading →


    Written by: Bill Mount     on August 19, 2009.
    Posted in Advertsing, Brands | Tagged , , , , , , , , , , , , | Leave a comment

    #3 Real “Engagement” Requires Real Guts

    Posted on August 18, 2009 by Anne Manning

    I’m preparing to make a joint presentation with a client from Xerox and their ad agency, Y&R, at the ARF/Advertising … Continue reading →


    Written by: Anne Manning     on August 18, 2009.
    Posted in Advertsing, Brands, Innovation, Market Research, Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment