Drumcircle Blog

  • Categories

  • Archives

  • SUBSCRIBE TO BLOG

    Enter your email here to receive an email when a new blog post is made.

     Subscribe in a reader

     

    SUBSCRIBE TO E-NEWSLETTER

    Enter your email here to join Drumcircle’s mailing list and receive our eNewsletter, The Heartbeat of the Brand™.


     

    • Category Archives: Marketing

    Going to CPSI

    Posted on June 19, 2011 by Anne Manning

    All long distance trips start the same way. With the mundane boarding pass. This time we are boarding a Delta … Continue reading →


    Written by: Anne Manning     on June 19, 2011.
    Posted in Brands, Creative Problem Solving, Emotions and Marketing, Innovation, Marketing | Leave a comment

    This year’s Super Bowl Advertising: more Vick than Vince.

    Posted on February 7, 2011 by Anne Manning

    How did so many people make so many bad decisions this year. I mean, if you are going to throw … Continue reading →


    Written by: Anne Manning     on February 7, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Emotivation, Marketing, Uncategorized | Tagged , , , | Leave a comment

    Show and tell had it right all along.

    Posted on February 3, 2011 by Anne Manning

    What does it mean to have the right stuff and do you (or your brand) have the audacity to proclaim … Continue reading →


    Written by: Anne Manning     on February 3, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing | Tagged , , , , , , , | Leave a comment

    Let’s do business with people, not consumers

    Posted on January 14, 2011 by Anne Manning

    I think language is important. The words we use have meaning and impact our feelings, thoughts and actions in ways … Continue reading →


    Written by: Anne Manning     on January 14, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing | Tagged , , , , , | Leave a comment

    Change is in the air

    Posted on June 15, 2010 by Anne Manning

    In Ad Age this week, Brian Perkins, a Corporate VP at J&J, wrote a provocative article. For me, his most … Continue reading →


    Written by: Anne Manning     on June 15, 2010.
    Posted in Advertsing, Brands, Marketing | Tagged , , | Leave a comment

    A Masters degree in Creativity? Really?

    Posted on May 18, 2010 by Anne Manning

    Today I submitted my last paper. I’m done. I’ve now officially earned an MSc in Creativity, Innovation and Change Leadership. … Continue reading →


    Written by: Anne Manning     on May 18, 2010.
    Posted in Advertsing, Brands, Creative Problem Solving, Innovation, Marketing | Tagged , , , , , , | Leave a comment

    #3 Real “Engagement” Requires Real Guts

    Posted on August 18, 2009 by Anne Manning

    I’m preparing to make a joint presentation with a client from Xerox and their ad agency, Y&R, at the ARF/Advertising … Continue reading →


    Written by: Anne Manning     on August 18, 2009.
    Posted in Advertsing, Brands, Innovation, Market Research, Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

    #2 What’s the value of emotions in decision-making?

    Posted on July 9, 2009 by Anne Manning

    In our work at Drumcircle, we often reference neuro-scientific research that supports the role of emotions in decision-making.One of our … Continue reading →


    Written by: Anne Manning     on July 9, 2009.
    Posted in Emotions and Marketing, Emotivation, Market Research, Marketing, Uncategorized | Tagged , , , , , , | Leave a comment