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Category Archives: Marketing
All long distance trips start the same way. With the mundane boarding pass. This time we are boarding a Delta … Continue reading
How did so many people make so many bad decisions this year. I mean, if you are going to throw … Continue reading
What does it mean to have the right stuff and do you (or your brand) have the audacity to proclaim … Continue reading
I think language is important. The words we use have meaning and impact our feelings, thoughts and actions in ways … Continue reading
In Ad Age this week, Brian Perkins, a Corporate VP at J&J, wrote a provocative article. For me, his most … Continue reading
Today I submitted my last paper. I’m done. I’ve now officially earned an MSc in Creativity, Innovation and Change Leadership. … Continue reading
I’m preparing to make a joint presentation with a client from Xerox and their ad agency, Y&R, at the ARF/Advertising … Continue reading
In our work at Drumcircle, we often reference neuro-scientific research that supports the role of emotions in decision-making.One of our … Continue reading