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    • Category Archives: Market Research

    Why you absolutely need to tap into customers’ emotions

    Posted on February 20, 2012 by Anne Manning

    If you haven’t already, read Switch, by Dan and Chip Heath.  The book dissects how to promote change – and … Continue reading →


    Written by: Anne Manning     on February 20, 2012.
    Posted in Emotions and Marketing, Insight, Market Research, Uncategorized | Leave a comment

    5 steps to more productive focus groups

    Posted on December 8, 2011 by Anne Manning

    When you hang out in focus group facilities, you hear people laughing about how the main reason to go to … Continue reading →


    Written by: Anne Manning     on December 8, 2011.
    Posted in Market Research | Comments Off

    Show and tell had it right all along.

    Posted on February 3, 2011 by Anne Manning

    What does it mean to have the right stuff and do you (or your brand) have the audacity to proclaim … Continue reading →


    Written by: Anne Manning     on February 3, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing | Tagged , , , , , , , | Leave a comment

    Let’s do business with people, not consumers

    Posted on January 14, 2011 by Anne Manning

    I think language is important. The words we use have meaning and impact our feelings, thoughts and actions in ways … Continue reading →


    Written by: Anne Manning     on January 14, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing | Tagged , , , , , | Leave a comment

    #3 Real “Engagement” Requires Real Guts

    Posted on August 18, 2009 by Anne Manning

    I’m preparing to make a joint presentation with a client from Xerox and their ad agency, Y&R, at the ARF/Advertising … Continue reading →


    Written by: Anne Manning     on August 18, 2009.
    Posted in Advertsing, Brands, Innovation, Market Research, Marketing | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

    #2 What’s the value of emotions in decision-making?

    Posted on July 9, 2009 by Anne Manning

    In our work at Drumcircle, we often reference neuro-scientific research that supports the role of emotions in decision-making.One of our … Continue reading →


    Written by: Anne Manning     on July 9, 2009.
    Posted in Emotions and Marketing, Emotivation, Market Research, Marketing, Uncategorized | Tagged , , , , , , | Leave a comment