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    • Category Archives: Uncategorized

    Why you absolutely need to tap into customers’ emotions

    Posted on February 20, 2012 by Anne Manning

    If you haven’t already, read Switch, by Dan and Chip Heath.  The book dissects how to promote change – and … Continue reading →


    Written by: Anne Manning     on February 20, 2012.
    Posted in Emotions and Marketing, Insight, Market Research, Uncategorized | Leave a comment

    What is an insight?

    Posted on February 8, 2012 by Anne Manning

    Last night I delivered a workshop called “What is an insight and how will I know when I have one” … Continue reading →


    Written by: Anne Manning     on February 8, 2012.
    Posted in Advertsing, Brands, Insight, Uncategorized | Leave a comment

    Do your communications hit the right emotional and rational note.

    Posted on January 17, 2012 by Anne Manning

    Aristotle said it first; neuroscience confirms it. To be effective, communications must work on an emotional and rational level. In … Continue reading →


    Written by: Anne Manning     on January 17, 2012.
    Posted in Uncategorized | Leave a comment

    Marketers: start exercising your whole brain.

    Posted on December 15, 2011 by Anne Manning

    Good marketing decisions are the result of intuition/feeling and reason. Think about the last time you were trying to make … Continue reading →


    Written by: Anne Manning     on December 15, 2011.
    Posted in Uncategorized | Leave a comment

    Are you smart enough?

    Posted on July 22, 2011 by Anne Manning

    A client told me today that she liked working with me because I am smart. I said thank you. But … Continue reading →


    Written by: Anne Manning     on July 22, 2011.
    Posted in Emotions and Marketing, Innovation, Uncategorized | Leave a comment

    Is sticking to your vision worth the risk?

    Posted on July 15, 2011 by Anne Manning

    Donna runs the Insights Group for ThisCompany. She is new to the company and is bringing in a lot of … Continue reading →


    Written by: Anne Manning     on July 15, 2011.
    Posted in Brands, Innovation, Uncategorized | Leave a comment

    Drumcircle does IMPROV at CPSI

    Posted on July 4, 2011 by Anne Manning

    Improv sessions show up frequently at creativity events because a) they are very fun and b) they reflect the essence … Continue reading →


    Written by: Anne Manning     on July 4, 2011.
    Posted in Creative Problem Solving, Innovation, Uncategorized | Tagged , , , | Leave a comment

    This year’s Super Bowl Advertising: more Vick than Vince.

    Posted on February 7, 2011 by Anne Manning

    How did so many people make so many bad decisions this year. I mean, if you are going to throw … Continue reading →


    Written by: Anne Manning     on February 7, 2011.
    Posted in Advertsing, Brands, Emotions and Marketing, Emotivation, Marketing, Uncategorized | Tagged , , , | Leave a comment

    Making meetings more productive

    Posted on January 11, 2011 by Anne Manning

    This morning I facilitated a short brainstorm session for a client who wanted to refine their marketing plans for the … Continue reading →


    Written by: Anne Manning     on January 11, 2011.
    Posted in Uncategorized | Tagged , , , , , | Leave a comment

    Blogging for real in 2011

    Posted on January 11, 2011 by Anne Manning

    My new year’s resolution is to blog regularly. My purpose in blogging is to talk more about Drumcircle’s ideas about … Continue reading →


    Written by: Anne Manning     on January 11, 2011.
    Posted in Uncategorized | Tagged , , , , , | Leave a comment