b.frank™: the first ingredient in our “Secret Sauce”

b.frank is a proprietary online research tool developed by Drumcircle, LLC and Research Results, Inc. It’s unique in that it uses pictures, deliberately chosen to be “content neutral” (in other words, if we’re doing a project about, for example, cars, there won’t be any pictures of cars available), to force respondents to explore their feelings about a subject rather than resorting to easy, “rational” answers.

We have an ongoing project running here and we encourage you to click through and try the tool for yourself (just enter your last name when you’re prompted for an authentication ID). It should only take about 15 minutes to complete and, if you have time, we’d appreciate it if you would finish the process so we can add your feelings to our data. We’ll be happy to share some of our learning with you any time.