Tag Archives: branding

Groupon Tests The Accuracy of an Old Adage

Posted on February 11, 2011 by Bill Mount

I guess it’s official. The Super Bowl commercials created by Crispin Porter + Bogusky for Groupon are officially “offensive”. The … Continue reading →

Posted in Advertsing, Brands | Tagged Advertising, branding, Cuba Gooding Jr., Drumcircle, Emotions and marketing, Groupon, Liz Hurley, Messaging, Super Bowl Commercials, Timothy Hutton, Wall Street Journal | Leave a comment

The Snacks Trump The Ads At My Neighbor’s Super Bowl Party

Posted on February 8, 2011 by Bill Mount

I had this big idea that I would watch the Super Bowl, take meticulous notes on how well each … Continue reading →

Posted in Advertsing, Brands, Emotivation | Tagged Ad Agencies, Advertising, branding, Chrysler, Darth Vader, Drumcircle, Emotions and marketing, Emotivations, Groupon, Super Bowl Commercials, Volkswagen | Leave a comment

Messaging and The IKEA Effect.

Posted on April 23, 2010 by Bill Mount

In Predictably Irrational, author Dan Ariely describes the phenomenon whereby human beings naturally attach a lot more positive emotion to … Continue reading →

Posted in Advertsing, Brands | Tagged Advertising, American Express, branding, Credit Cards, Drumcircle, Emotions and marketing, financial institutions, Messaging, Trust | Leave a comment

Real Branding Hurts*

Posted on February 26, 2010 by Bill Mount

There are hundreds of definitions for branding. There are even dozens of good ones. For the moment, let’s consider this … Continue reading →

Posted in Advertsing, Brands, Product Development | Tagged Bank of America, branding, Campbell's Soup, Drumcircle, Emotions and marketing, General Motors, Messaging, Procter & Gamble, Wainwright Bank | Leave a comment

We’re all selling “tiny transformations and elements of identity”. Or, at least we should be.

Posted on December 12, 2009 by Bill Mount

This will be the second entry in six months in which I praise the work of Malcolm Gladwell. But let’s … Continue reading →

Posted in Advertsing, Brands | Tagged branding, Decartes Error, Emotions and marketing, identity, Malcolm Gladwell, New York Times, transformation | Leave a comment

Why every single brand of insurance, detergent, appliance, light bulb, motor oil, plant food, rental car, investment service and galvanized roofing nail needs “taste copy”.

Posted on December 9, 2009 by Bill Mount

When I was a young copywriter I had the privilege of working on several Anheuser-Busch beer brands (to be clear, … Continue reading →

Posted in Advertsing, Brands, Innovation | Tagged Anheuser-Busch, beer, branding, Budweiser, Emotions and marketing, market research, Message Architecture, Messaging, Michelob, taste copy | Leave a comment

I’m Lovin’ It. Carl’s Jr. Consistently Brings Automatic Weapons To A Knife Fight.

Posted on August 19, 2009 by Bill Mount

McDonald’s is McHuge. McGlobal. McMonolithic. So if it’s your job to try to nibble away little chunks of business from … Continue reading →

Posted in Advertsing, Brands | Tagged Audrina Patridge, Bentley, branding, Carl's Jr., Emotions and marketing, Hamburgers, language, McDonald's, Messaging, one life to live, paris Hilton, viral video, Wall Street Journal | Leave a comment

“Facts are the enemy of truth.” So said Miguel de Cervantes, 16th Century Spanish novelist and, apparently, savvy marketing guy.

Posted on July 15, 2009 by Bill Mount

I think Seth Godin is a heck of a bright fellow and I especially admire him when he expresses (beautifully) … Continue reading →

Posted in Advertsing, Brands, Innovation, Product Development | Tagged branding, Drumcircle, Emotions and marketing, Emotivation, language, Marketing, Message Architecture, Messaging, Seth Godin, Volvo, We Can Do Great Things For You, We Understand, We're great | Leave a comment

Malcolm Gladwell, Howard Moskowitz, spaghetti sauce and the end of endless line extensions.

Posted on July 9, 2009 by Bill Mount

Everybody who works in any phase of marketing in any category from investment counseling to internet routers, farm machinery to … Continue reading →

Posted in Brands, Innovation, Product Development | Tagged blue jeans, branding, Grocery, Home Depot, Howard Moskowitz, Innovation, Malcolm Gladwell, Marketing, Prego, Ragu, Retail, sauce, spaghetti, Stop & Shop, Wal-Mart, Walgreen's, Wall Street Journal | Leave a comment

Who does Bill Mount think he is to name his blog that? And, for that matter, who is Bill Mount?

Posted on June 5, 2009 by Bill Mount

Yes, I named my blog “Sermon From The Mount”. And, to explain why, I’m about to severely date myself. But … Continue reading →

Posted in Advertsing | Tagged Ad Agencies, Advertising, Bill Mount, branding, creative, Drumcircle, Emotions and marketing, Emotivation, market research, Marketing, Wall Street Journal | Leave a comment