Tag Archives: Marketing
Drumcircle’s CPSI (Creative Problem Solving Institute) experience: World Café.
Last week Drumcircle attended CPSI. CPSI (Creative Problem Solving Institute) is the world’s longest running conference on creative thinking and … Continue reading
Show and tell had it right all along.
What does it mean to have the right stuff and do you (or your brand) have the audacity to proclaim … Continue reading
To change behavior, change the way the behavior feels.
The dreaded stairs. Watch this video. If you want to change a behavior (i.e., make someone buy your stuff, use … Continue reading
Let’s do business with people, not consumers
I think language is important. The words we use have meaning and impact our feelings, thoughts and actions in ways … Continue reading
Posted in Advertsing, Brands, Emotions and Marketing, Market Research, Marketing
Tagged Advertising, Consumers, language, market research, Marketing, People
Leave a comment
Making meetings more productive
This morning I facilitated a short brainstorm session for a client who wanted to refine their marketing plans for the … Continue reading
Posted in Uncategorized
Tagged Advertising, brainstorming, emotional connections., facilitation, Marketing, productive meetings
Leave a comment
Blogging for real in 2011
My new year’s resolution is to blog regularly. My purpose in blogging is to talk more about Drumcircle’s ideas about … Continue reading
Posted in Uncategorized
Tagged brainstorming, Drumcircle, emotional connections., Emotivations, Marketing, new ideas
Leave a comment
A Masters degree in Creativity? Really?
Today I submitted my last paper. I’m done. I’ve now officially earned an MSc in Creativity, Innovation and Change Leadership. … Continue reading
Posted in Advertsing, Brands, Creative Problem Solving, Innovation, Marketing
Tagged Add new tag, Advertising, brain, Creativity, Drumcircle, Innovation, Marketing
Leave a comment
Malcolm Gladwell, Howard Moskowitz, spaghetti sauce and the end of endless line extensions.
Everybody who works in any phase of marketing in any category from investment counseling to internet routers, farm machinery to … Continue reading
Posted in Brands, Innovation, Product Development
Tagged blue jeans, branding, Grocery, Home Depot, Howard Moskowitz, Innovation, Malcolm Gladwell, Marketing, Prego, Ragu, Retail, sauce, spaghetti, Stop & Shop, Wal-Mart, Walgreen's, Wall Street Journal
Leave a comment
Hey. Check it out. The New York Times no longer has “readers”.
Just substituting the word “people” for “consumers” will instantly make every one of us better at our jobs. Continue reading
Posted in Uncategorized
Tagged Drumcircle, language, Marketing, Messaging, New York Times
Leave a comment
