Tag Archives: Wall Street Journal

Groupon Tests The Accuracy of an Old Adage

Posted on February 11, 2011 by Bill Mount

I guess it’s official. The Super Bowl commercials created by Crispin Porter + Bogusky for Groupon are officially “offensive”. The … Continue reading →

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I’m Lovin’ It. Carl’s Jr. Consistently Brings Automatic Weapons To A Knife Fight.

Posted on August 19, 2009 by Bill Mount

McDonald’s is McHuge. McGlobal. McMonolithic. So if it’s your job to try to nibble away little chunks of business from … Continue reading →

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Malcolm Gladwell, Howard Moskowitz, spaghetti sauce and the end of endless line extensions.

Posted on July 9, 2009 by Bill Mount

Everybody who works in any phase of marketing in any category from investment counseling to internet routers, farm machinery to … Continue reading →

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Who does Bill Mount think he is to name his blog that? And, for that matter, who is Bill Mount?

Posted on June 5, 2009 by Bill Mount

Yes, I named my blog “Sermon From The Mount”.  And, to explain why, I’m about to severely date myself. But … Continue reading →

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